Dallas & Park Cities Interior Design & General Contracting
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How interior designers charge

There are five common fee models. Each one quietly rewards a different behavior — and knowing which is which tells you more about a proposal than the number at the bottom.

Budget · 9 min read · Written & reviewed by Jan Revels, ASID · designing in Dallas since 1997

Short answer

Interior designers use five main fee structures: flat fee (a fixed price for a defined scope), hourly, cost-plus (trade cost of goods plus a percentage markup), percentage of project cost, and retail (you pay the retail price, the designer keeps the trade discount as their compensation). Many firms combine two — commonly a flat design fee plus cost-plus on purchasing.

No model is inherently honest or dishonest. What matters is that the model is written down, that you know what is and is not included, and that you understand which behavior it rewards. Ask for the fee structure in writing before any design work begins.

A note before the detail: this guide explains how the industry prices work generally. It does not quote Chateau Concepts' fees, because they depend entirely on scope. If you want a specific answer for a specific project, ask — you will get one.

The five models, and what each rewards

1. Flat fee (fixed fee)

A single agreed price for a defined scope of design work. Common for a defined room count or a clear deliverable.

2. Hourly

Time billed at an agreed rate, sometimes at different rates for principal and support staff.

3. Cost-plus

The designer buys furnishings and materials at trade cost and bills you that cost plus an agreed percentage.

4. Percentage of project cost

The fee is a percentage of the total project spend, including construction. More common on larger renovations.

5. Retail

You pay list price; the designer's compensation is the difference between trade and retail. Sometimes presented as “free design with purchase.”

ModelBudget certaintyBest suited toMain thing to pin down
Flat feeHighDefined scope, whole roomsRevision limits and scope boundary
HourlyLowConsulting, unclear scopeEstimate, cap, what counts as billable
Cost-plusMediumFurnishing-heavy projectsWhat the percentage applies to
Percentage of projectMediumLarge renovationsWhich costs form the base
RetailMediumShowroom-led furnishingWhether sourcing is truly independent

Why most firms combine two

In practice, the most common arrangement in residential work is a flat design fee plus cost-plus on anything purchased. The reasoning is straightforward: design and purchasing are genuinely different activities. Design is intellectual work with a definable output; purchasing is procurement, logistics and risk-carrying — placing orders, tracking them, receiving and inspecting goods, and dealing with the piece that arrives damaged.

That last part is worth understanding, because it is invisible until something goes wrong. When a designer purchases on your behalf, they own the problem when a sofa arrives with a torn arm: filing the claim, arranging the return, reordering, managing the delay. When you buy retail yourself, that problem is yours. Part of what a purchasing markup buys is somebody else handling it.

Where a project also involves construction — as it does whenever a firm handles general contracting as well as design — the construction side is normally contracted and priced separately from the design fee, with its own scope, schedule of values and change-order process. Ask to see both, and ask how they interact.

What is usually included — and what is not

Typically included in a full-service design fee: site measurement, space planning, concept development, floor plans and elevations, finish and material selections, furniture and fixture specification, presentation of the scheme, revisions within an agreed number of rounds, and coordination with trades and workrooms.

Typically not included, and billed separately:

None of these are unreasonable. They become a problem only when they arrive as a surprise, which is why the letter of agreement matters more than the headline rate.

Setting a realistic budget

The single most useful thing you can do before your first meeting is decide what you are willing to spend — and then say it out loud. People are often reluctant, on the theory that naming a number invites the designer to spend all of it. In practice the opposite is true: without a number, a designer is guessing, and the most likely outcome is a scheme you cannot afford and a redesign nobody enjoys.

Two useful ways to frame it:

Whatever the number, carry a contingency — 10 to 20 percent for a project involving construction, and higher for a house built before 1980, where opening a wall regularly reveals something that has to be dealt with. See the older-home guide for what tends to turn up.

Questions to ask before you sign

The answers matter less than the reaction. A designer who answers these clearly and without discomfort is telling you how the whole project will go.

Key takeaways

  • Five models: flat fee, hourly, cost-plus, percentage of project, retail. Most firms combine a design fee with cost-plus purchasing.
  • Every model rewards some behavior. Know which, and control it with a written budget.
  • Purchasing markup is not just margin — it buys someone else carrying delivery, damage and reordering risk.
  • Freight, receiving, installation and permits are usually billed separately. Confirm in writing.
  • Name your budget at the first meeting. Withholding it produces a scheme you cannot afford.
  • Spend the most on what is hardest to change.

Frequently asked questions

Do designers charge for the first consultation?
Practice varies. Some offer a short introductory call at no cost and charge for the first substantive on-site visit, since that visit involves real advice. Others fold it into the project if you proceed. Ask when you book, so there is no confusion afterwards.
Is it cheaper to hire a designer hourly?
Only if the scope is genuinely small and well defined. Hourly is excellent for advice and selections; it becomes unpredictable on a full project, where the hours are hard to forecast and neither side enjoys the conversation when the estimate is exceeded.
Can a designer save me money?
Sometimes directly, through trade pricing and by preventing costly mistakes — a layout error found on a drawing costs nothing; the same error found after the plumbing is run costs a great deal. But the more honest framing is that a designer changes what you get for the money rather than reducing it.
Should I tell a designer my full budget?
Yes. A designer who knows the number can tell you at the first meeting whether your expectations and your budget are in the same room, and can allocate it deliberately. Withholding it wastes both parties' time and usually produces a scheme that has to be redone.
What if I only want help with a few decisions?
That is a normal engagement and most firms offer it. Consulting — the plan, the elevations and the selections, executed by you or your own builder — is usually billed hourly or as a small flat fee, and it is often the right level for a modest project.
Jan Revels, ASID Allied Professional Interior Designer
ASID Allied Professional Interior Designer · Chateau Concepts, Dallas

Jan has practiced interior design in Dallas since 1997 and founded Chateau Concepts in 2001. She holds a BFA in Interior Design from the University of North Texas. She designs and general-contracts residential and commercial projects across the Park Cities, Preston Hollow and North Dallas. Read her full profile →

Written and reviewed by Jan Revels before publication

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